Summary
Dental practices implementing Sunbit typically see measurable ROI within the first month, with documented results showing practices achieving anywhere from 2X higher approval rates to 5X production increases. With an 87% approval rate across 14,000+ practices compared to the industry average of 30-40%, Sunbit helps convert 23+ additional financed cases monthly for an average practice. This translates to $750,000 to $1.5 million in incremental annual production for typical practices, with some achieving even higher gains.
Key Points
- Real practices report 2-5X production increases first year
- 87% approval rate converts more declined cases
- Most practices see positive ROI within 30 days
- Hands-on training ensures smooth integration and adoption
- Ongoing support through Sunbeast program maximizes results
Patient financing results vary wildly across dental practices. Traditional options approve about one-third of applicants, leaving two-thirds of patients without payment solutions. Sunbit’s technology approves 87% of applicants—a difference that transforms case presentations and ROI.
Real practices show consistent patterns. Athens Dental doubled approval rates. PhD Dental multiplied financing production by five. Emergency Dental Care tripled financed procedures. This happens when nearly every patient qualifies for financing, not just a fraction.
First-year returns come from multiple sources: converting previously declined cases, higher treatment values as patients choose comprehensive care, improved retention and lifetime value, plus operational efficiencies. These gains start within weeks and compound throughout the year.
What Real Numbers Show
Understanding potential ROI becomes clearer when examining real practice outcomes. Dental offices across the country have documented substantial revenue growth after implementing Sunbit financing, with results that demonstrate the tangible impact on production and case acceptance.
Athens Dental Services achieved 2X higher approval rates after switching to Sunbit, enabling them to help more patients say yes to necessary care. The practice found that Sunbit’s technology consistently approved patients who had previously been declined by other financing providers.
PhD Dental experienced a 5X increase in financing production within months of implementation. The dramatic jump in financed procedures translated directly to revenue gains that exceeded their initial projections.
Emergency Dental Care saw 3X more production by offering Sunbit at the point of care. The ability to provide immediate financing options helped convert emergency visits into comprehensive treatment plans.
Dental Care achieved 30% more production through consistent Sunbit adoption across their team. Training staff to confidently present financing options proved critical to their success.
These results reflect a common pattern across practices using Sunbit: higher approval rates lead to more accepted treatment, which translates to increased production revenue. The 87% approval rate across 14,000+ practices means that financing becomes a reliable tool rather than an unpredictable option.
What to Know Before You Get Started
Implementing Sunbit in your practice involves minimal barriers to entry, with built-in support systems designed to maximize your success from day one. Understanding what makes integration smooth helps practices set realistic expectations for onboarding and early results.
Hands-On Training and Ongoing Support
Sunbit provides comprehensive onboarding that combines flexible learning options with real-world practice. Initial training can be completed at your own pace through online modules, supplemented by hands-on sessions that fit your schedule. Rather than requiring a single 2-3 hour block, the training breaks into manageable segments that include video tutorials, interactive exercises, and live practice scenarios.
Your team learns to present financing naturally during treatment planning, using Sunbit’s technology to guide patients through a simple application process. The training emphasizes positioning financing as an amenity that helps patients access care, not as a sales pitch.
Seamless Integration
Sunbit integrates with popular practice management systems, minimizing disruption to existing workflows. The technology handles the application process through a simple interface, with most patients completing their financing application in under a minute using their smartphone or an office tablet.
Industry-Leading Approval Rates with Competitive Pricing
The 87% approval rate across Sunbit’s network exceeds industry averages, helping practices unlock production that would have previously been lost to declined financing applications. Combined with competitive merchant pricing, Sunbit provides one of the best overall value propositions in dental patient financing.
The high approval rate means your team can confidently present financing to virtually any patient, knowing that most will qualify. This predictability transforms how treatment coordinators approach case presentations.
Immediate Revenue Impact from Increased Case Acceptance
The most direct ROI comes from converting previously declined treatment into accepted cases. When patients who would have delayed or foregone care can access financing, practices capture revenue that would otherwise be lost.
Converting Declined Cases to Accepted Treatment
Traditional financing options typically approve 30-40% of applicants. Sunbit’s 87% approval rate means an additional 45-55% of patients gain access to financing they wouldn’t have qualified for elsewhere. This translates to dozens of additional financed cases monthly for an average practice.
Consider a practice that presents treatment to 50 patients monthly requiring financing. With a 40% approval rate, 20 patients receive financing. At an 87% approval rate, 43 patients qualify. That represents 23 additional financed cases monthly, or 276 annually. At an average treatment value of $3,000, this generates $828,000 in additional annual production.
Higher Treatment Values Through Comprehensive Care
Beyond converting declined cases, financing enables comprehensive treatment rather than conservative compromises. Patients who might accept only necessary work when paying out of pocket often choose optimal care when financing spreads costs over time.
A patient facing a $6,000 treatment plan might request a scaled-back $2,500 version when paying upfront. With financing offering monthly payments of $150-200, that same patient often proceeds with the complete treatment. The $3,500 difference represents pure incremental revenue made possible by accessible financing. Additionally, there’s a growing need for patients who require financial support even for routine procedures and treatments, making financing relevant across your entire service menu.
Broader Application Across All Treatment Types
While higher-cost elective procedures show dramatic financing impact, Sunbit benefits practices across all service categories. The goal is offering Sunbit broadly, as consistent adoption generally yields better overall outcomes. Patients increasingly prefer paying over time even for routine care, and providing that option captures revenue and builds patient loyalty.
Secondary ROI: Long-Term Value Beyond Direct Revenue
While immediate production gains grab attention, secondary benefits compound over time to drive sustained practice growth.
Improved Patient Retention and Lifetime Value
Patients who receive necessary care through financing become loyal to practices that made treatment accessible. They return for regular maintenance, refer friends and family, and choose your practice for future needs. You can unlock and retain patients who may have initially said no, converting them into long-term loyal patients who trust your practice for their ongoing dental care.
A patient who finances a $4,000 treatment today represents not just that immediate revenue, but also $500-800 annually in preventive care for years to come. The lifetime value of financing-enabled patients significantly exceeds the initial procedure revenue.
Competitive Advantage in Your Market
Offering superior financing options differentiates your practice from competitors. Patients comparison shopping for major procedures gravitate toward practices with accessible financing. Marketing materials highlighting your financing options attract price-sensitive patients who might otherwise choose lower-cost providers.
This competitive edge proves particularly valuable for elective procedures like cosmetic dentistry, where patients actively research payment options before selecting a provider.
Operational Efficiency Gains
Sunbit’s technology takes the burden off staff with a simple, step-by-step application that allows patients to see their options quickly. Once patients select a Sunbit plan, the technology handles the rest of the process automatically, freeing up administrative time.
Treatment coordinators spend less time processing payments and more time on patient care and case presentations. The streamlined workflow reduces administrative overhead while improving the patient experience. Staff are also rewarded through the Sunbeast program just for doing what they normally do, earning incentives for successfully helping patients access financing.
Cost Considerations and Investment Recovery
Unlike some business investments requiring substantial upfront capital, Sunbit implementation involves primarily time investment rather than significant financial outlay.
Implementation Costs
While Sunbit does charge merchant fees for transactions, there are no upfront costs for implementing the technology. The primary investment is staff training time, typically recovered through the first few financed cases.
A practice spending 10 hours total on training and integration, valued at $500 in staff time, recoups this investment when one or two patients use Sunbit financing. Given that most practices see positive ROI within the first month, implementation costs represent minimal financial risk.
Ongoing Operational Costs
The ongoing “cost” of offering Sunbit is the transaction fee charged on financed purchases. However, this fee comes from incremental revenue that wouldn’t exist without the financing option. Practices aren’t sacrificing existing revenue but rather sharing a portion of new production.
Additionally, the operational efficiency gains from streamlined payment processing offset administrative costs over time.
Building Team Adoption: The Key to Maximizing ROI
Technology alone doesn’t drive results. Team adoption and confident case presentation determine whether financing becomes a practice revenue driver or an underutilized option.
Training for Natural Financing Conversations
The most successful practices integrate financing discussions naturally into treatment planning. Rather than presenting financing as a last resort for patients who can’t afford care, top-performing teams position it as a standard option that provides payment flexibility.
Training focuses on timing and language. Introducing financing early in the conversation, alongside insurance and payment options, normalizes it as a routine choice. Phrasing like “Many patients choose to spread payments over time, which keeps treatment affordable” proves more effective than “Do you need financing because you can’t pay today?”
Top-Down Reinforcement of Practice Goals
While training your team is essential, it’s equally important to reinforce the value of patient financing from leadership down. When practice owners and dentists actively champion financing as a tool that helps patients access needed care, the entire team understands its importance to overall practice goals.
Regular discussions about how financing supports your mission of providing quality care to more patients helps staff see beyond transaction processing to the broader impact. Celebrating team successes with financing adoption reinforces positive behaviors and builds momentum.
Ongoing Engagement Through Sunbeast
Sunbit’s Sunbeast Community and Rewards App keeps teams engaged and motivated. Staff earn rewards for successfully helping patients access financing, and weekly training webinars provide continuous skill development. The gamified approach to training and engagement makes learning enjoyable while driving consistent adoption.
Monitoring Performance and Adjusting Approach
Your Sunbit Business Dashboard provides in-depth, customizable reporting about your office’s performance and incremental production. Reviewing these metrics monthly helps identify opportunities for improvement.
Practices might notice that certain providers present financing more successfully than others, suggesting mentoring opportunities. Or data might reveal that financing discussions happen rarely for certain procedure types, indicating a training gap to address.
Timeline: When to Expect ROI
While results vary by practice size and case mix, most practices follow a predictable ROI trajectory.
Month 1: Training and Initial Cases
The first month focuses on training completion and initial financing presentations. Most practices complete 5-15 Sunbit-financed cases during this period as staff build confidence. Revenue impact remains modest, typically $15,000-45,000, but the learning curve accelerates quickly.
Months 2-3: Increased Adoption
As comfort with the technology grows, financing presentation rates increase substantially. Practices often see 20-40 monthly financed cases during this phase, generating $60,000-120,000 monthly in incremental production.
Months 4-6: Routine Integration
Financing becomes routine by month four. Top-performing practices reach 50+ monthly Sunbit cases, with incremental production exceeding $150,000 monthly. At this stage, financing drives significant practice growth and teams present it confidently across treatment types.
Months 7-12: Full Optimization
The remainder of year one sees continued growth as financing becomes ingrained in practice culture. Annual incremental production often reaches $750,000-1.5 million for average-sized practices, with larger or multi-location practices seeing proportionally higher gains.
Common Questions About Sunbit ROI
How long does it take to recoup the investment in Sunbit?
Since Sunbit has no upfront implementation costs, there’s no traditional investment to recoup. The only cost is staff training time, typically recovered through the first 1-2 financed cases. Most practices see positive ROI within the first month as incremental revenue from financed treatment far exceeds minimal implementation time.
What if our case acceptance rates are already high?
Even practices with strong case acceptance benefit from financing. Patients may accept treatment currently but at lower values, choosing minimal rather than optimal care. Financing often increases average treatment values by enabling comprehensive rather than conservative care. Additionally, patient satisfaction improves when they have payment flexibility, as many simply prefer paying over time even when they could afford treatment upfront.
Do all procedures see equal ROI improvement?
Higher-cost elective procedures typically see the greatest immediate ROI impact. However, the goal is offering Sunbit across all treatment types. Consistent adoption across routine care, restorative work, and specialty procedures generally produces the best overall outcomes. There’s a growing need for payment flexibility even for routine treatments, and the more consistently your team offers financing, the better your results.
How does Sunbit ROI compare to other financing options?
Sunbit’s 87% approval rate across 14,000+ practices exceeds many competitor approval rates. Higher approval rates directly translate to better ROI since more patients qualify for financing. The patient experience also drives adoption, as Sunbit offers no hidden fees, no surprises, and interest-free options that patients value. From the merchant perspective, competitive pricing, no risk of termination, and the industry’s best overall value proposition make Sunbit a strong ROI choice.
Can we track ROI if we already offer other financing?
Yes, track Sunbit-specific metrics separately from existing financing programs. Many practices find Sunbit’s superior patient experience leads to preferential use over existing options. The combination of no patient fees, transparent terms with no surprises, interest-free options, competitive merchant pricing, and reliable partnership often results in Sunbit becoming the preferred choice even when multiple financing options remain available.
Building Sustainable Growth Through Patient Financing
First-year ROI from Sunbit implementation comes primarily from increased case acceptance, converting previously declined treatment into completed procedures. The 87% approval rate ensures most patients qualify, while competitive pricing and transaction-based fees mean practices retain strong revenue from financed treatment.
Beyond immediate revenue gains, practices build long-term value through improved patient retention, enhanced competitive positioning, and operational efficiencies that compound over time. With minimal implementation costs and competitive ongoing fees, the financial risk remains low while upside potential reaches hundreds of thousands in additional annual revenue.
Ready to see measurable ROI in your practice’s first year with Sunbit? Become a partner to access financing that helps more patients say yes to treatment while driving sustainable practice growth.
