Experts in tech, retail, and finance.

A FinTech veteran, Arad’s strong leadership skills come from his background as a Major in the Israeli Navy Seals. Arad holds an MBA degree from Duke University Fuqua School of Business. Previous to Sunbit, Arad was COO of Enova International, where he successfully managed an $800M business and led teams across product, marketing, strategy, HR, and operations. Prior to Enova, he ran Operations and Systems Development at Intel.

Ornit leads Sunbit’s technology and development organization. Outside of Sunbit she advises the Israeli Office of the Chief Scientist, where she provides insights on software innovation within FinTech companies. Previous to Sunbit, Ornit led R&D at WhipClip, SuperDerivatives, and Intel. She holds an MBA in Finance from Tel-Aviv University.

Published author. Professor. Tech-leader. Tamir Hazan leads Sunbit’s analytics operations. He’s an internationally recognized expert amongst the machine-learning community and is Head of Machine Learning Data Lab at Technion—Israeli’s MIT equivalent. Tamir holds professorships at the University of Chicago, University of Haifa, and Technion. Moreover, he has authored more than 35 publications and is frequently sought out as a speaker for conferences, keynotes, and lectures.

Tal’s career began as a Sergeant Major, as well as Squad Commander in the Israeli Special Forces, Tal holds an MBA from Harvard Business School. Prior to Sunbit, he co-founded and led the data-science-driven ad platform, Eyeview, which became the 9th fastest growing company in North America. There he built the national sales team of 25 that secured partnerships with Macy’s, Walgreens, and Lowes. Tal is an ex-Googlers and also spent time at Hewlett-Packard as a Strategic Product Manager.

Lana is Sunbit’s General Counsel, leading all legal and regulatory compliance matters. She holds an LLM degree from UCLA Law School, a law degree from the International Solomon University and an MA in International Economics and Finance from Kyiv National Economics University. Her most recent role was Deputy General Counsel at Avant where she supervised all regulatory aspects of business. Prior to Avant, Lana built and managed the legal team at Global Analytics. She also has significant experience from her time as consumer finance regulatory and compliance counsel at Enova International.

With an impressive 20 years of experience in the investment management and finance industry, Eric is Sunbit’s Chief Capital Officer, where he leads the company’s capital markets strategy. Previously, he was the former Executive Vice President of Capital Markets at Prosper Marketplace, responsible for overseeing every aspect of the investor platform—including management of key investor accounts—while the company originated over $7 billion in consumer loans. Eric also spent time at Charles Schwab, AIM Investments and Standard Pacific Capital. He graduated Magna Cum Laude from the University of California, San Diego with a B.A. in Economics and has an M.B.A. in Finance and Statistics from The Wharton School at the University of Pennsylvania.

Yair is the head of Product and Retail strategy at Sunbit, where he focuses on scalable partnerships with leading retailers. Prior to Sunbit, Yair served in various positions at Sears Holdings Corporation, where he gained a deep understanding of strategic and operational motivations, challenges, and needs of big box retail partners. He also obtained previous experience as a commercial litigation attorney at S. Horowitz & Co., and as a Strategic Planning Officer for the Israeli Air Force. Yair holds a law degree (LL.B) from Tel Aviv University and an MBA from Duke’s Fuqua School of Business.

With over a decade of experience in operations and customer success, Alia is Sunbit’s VP of Operations. She’s a leader in the field, specializing in the execution of strategic business planning and operational transformations across organizations of all sizes. Alia has previous experience as the head of Global Business Operations at Cornerstone OnDemand, and more recently, as the VP of Corporate Strategy and Operations at Rubicon Project. Alia began her career at McKinsey where she worked with companies across 3 continents. She holds degrees in Manufacturing Engineering from Cambridge University and an MBA from Harvard Business School.

Rob serves as Sunbit's Chief Accounting Officer, leading the development and execution of the company's accounting function. Previously, he served as CFO of Enova International, along with various financial and corporate development roles for over 15 years—including Cash America International, the largest provider of non-recourse loans in the US. He began his career with Coopers & Lybrand and is a certified public accountant. Rob graduated Magna Cum Laude from Texas Christian University with a BBA in Accounting and has an MBA from Southern Methodist University.Statistics from The Wharton School at the University of Pennsylvania.

Idan is Sunbit’s Head of Retail Operations. He leads a team that works with retailers to enhance product adoption and usage. Prior to joining Sunbit, Idan grew his past company—a national marketing and call-center solutions operation—from 1 location to 12 states. Idan also led Strategy and Business Development at Kmart’s drugstore and pharmacy unit, where he designed consumer acquisition strategies for growing sales and increasing profitability. Idan began his career as a business lawyer focused on investment rounds for startups, debt restructuring and M&A details. Idan holds a law degree (LL.B) and a BA in economics from the University of Haifa, as well as an MBA from UCLA's Anderson School of Management.

Roy is Sunbit’s General Manager of Sunbit’s Israel Development Center. He has previously served as the Chief Technology Officer at Yelin Lapidot and led the R&D team at Generix Software. Roy brings years of experience working in fast-growing startups leading agile product management and engineering teams. He has designed, built, and deployed various management, operational, and data synchronous systems in his 10+ years in the FinTech industry.

Jason leads Sunbit’s marketing and enablement team. Jason brings 15 years of experience leading marketing and branding for technology startups. Previous to Sunbit, Jason led marketing initiatives for Outreach, Spiceworks, Eyeview, TiVo, and Dynata (formerly Research Now). He also operated a brand strategy consulting firm, building brand, and acquisition strategies for early-stage startups.