Summary
A dental practice transformed its treatment acceptance rates by implementing Sunbit’s patient financing technology. With industry-leading approval rates and transparent payment options, the practice saw a dramatic increase in patients accepting high-value treatments like crowns, implants, and full-mouth restorations, ultimately doubling their production for premium procedures.
Key Points
- Doubled high-value treatment acceptance rates after implementing Sunbit’s financing solution
- 87% patient approval rate compared to significantly lower rates with traditional financing options
- Eliminated awkward financing conversations with fast, transparent application process
- Increased patient satisfaction through fee-free payment plans with no hidden costs
- Streamlined staff workflow with simple iPad-based applications, taking seconds instead of minutes
- Protected practice reputation with transparent terms that put patients first
The Challenge
Like many dental practices, this office had always offered patient financing options—but the results were disappointing. Their previous financing partner declined applicants, creating uncomfortable situations for both staff and patients. High-value treatments like dental implants, crowns, and cosmetic procedures were being postponed or declined, not because patients didn’t want the care, but because they couldn’t access affordable financing.
The practice team found themselves hesitant to even mention financing, anticipating rejection and the awkward conversations that followed. This reluctance meant that patients who could have benefited from flexible payment options were never given the opportunity. Treatment acceptance rates for procedures over a certain threshold remained low, and the practice was losing revenue while patients were going without needed dental care.
Staff spent valuable time managing paper applications, following up on financing decisions, and explaining complex terms to confused patients. The previous financing solution required extensive documentation, took days for approval decisions, and often came with high down payments that still created barriers to treatment acceptance.
The Sunbit Solution
After implementing Sunbit, the practice experienced an immediate shift in how they approached treatment conversations. With an 87% approval rate, the team could confidently offer financing to virtually every patient, knowing that most would qualify for a payment plan.
The application process became straightforward. Patients could apply at checkout using an iPad with just a driver’s license scan—no lengthy paperwork, no hard credit checks during the application, and decisions in as little as 30 seconds. This speed and simplicity removed much of the anxiety around financing conversations.
The transparency was perhaps the most significant change. With no late fees, insufficient funds fees, or origination fees, patients could see their payment options in real-time and choose a plan that fit their needs. The practice staff could present financing knowing there wouldn’t be surprises down the road that might damage patient trust or the practice’s reputation.
The practice received full upfront funding, improving cash flow while Sunbit handled repayment. This freed the dental team to focus on patient care rather than collections.
The Results
The impact was both immediate and measurable. The practice saw treatment acceptance rates for high-value procedures double within this time. Patients who previously would have delayed or declined treatment were now moving forward.
This increased treatment acceptance generated additional revenue in new production—revenue that would have otherwise walked out the door. This represented additional production without adding chair time or overhead costs.
Patient satisfaction improved noticeably. Reviews began mentioning the accessible payment options, and referrals increased. Staff also reported feeling more comfortable discussing treatment plans, no longer anticipating the disappointment that came with frequent financing rejections.
Patients who used Sunbit financing proceeded with their full recommended treatment plan rather than opting for scaled-back alternatives. This meant better clinical outcomes and fewer compromises on care.
Looking Forward
Sunbit has become the practice’s primary financing solution. The combination of high approval rates, transparent terms, and streamlined processes addressed the core issues that had prevented patients from accepting needed treatment.
For the practice, the change wasn’t just about revenue growth—it was about removing barriers to care and having treatment conversations without the hesitation that came from anticipating rejection. The financing tool had finally aligned with how the practice wanted to serve patients.
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