Summary
Chain Store Age covers the debut of the Fabletics Reserve Credit Card, a co-branded Visa program powered by Sunbit to deliver enhanced loyalty rewards and fee-free financing to over 2.7 million VIP members.
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Key Takeaways
- Activewear retailer Fabletics partners with Sunbit to launch the Fabletics Reserve Credit Card, a co-branded Visa program issued by TAB Bank.
- The program integrates directly into Fabletics’ ecosystem of over 2.7 million VIP members, offering 4x loyalty points on Fabletics purchases and 1x points on everyday spending.
- Sunbit serves as the program servicer and technology engine, providing instant digital card issuance, mobile wallet integration, and customer account management.
- Cardholders receive a customer-first terms structure featuring no annual fees and no late fees, aligning with Sunbit’s commitment to transparent consumer financing.
- The partnership demonstrates Sunbit’s rapid expansion into enterprise retail co-branded card programs, scaling beyond point-of-sale financing into full-suite embedded financial products.
