Eyewear.
Sunbit Survey of Eye Care Professionals Featured in INVISION
Sunbit Survey of Eye Care Professionals Featured in INVISION
Survey Confirms Value of Metrics
Sunbit did a survey of 1,015 ECPs on patient checkout options. Unsurprisingly, cost is the most common reason patients opt out of eyewear or treatments with more than half of respondents saying “patients feel that the eyewear or recommended treatments are too expensive.” This aligns with Sunbit’s annual survey of patients conducted in February that found more than 65% spent an average of $100 or more in out-of-pocket expenses, up 4% from 2020. Additionally, with competition from online growing, more than half of ECPs feel metrics related to revenue like capture rate, average transaction, gross-revenue-per-exam, and sales by employee, are the most critical indicators of success. optical.sunbit.com/captureratesmatter
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