AADOM LIVEcast: Building Patient Financing into Your Marketing Strategy
59% of patients have forgone dental care due to cost fears. And, for those who do visit the dentist, payment considerations are top of mind before ever stepping foot in the office.
When it comes to helping patients commit to their dental care, providing financing options can be a powerful tool to help patients plan and budget for the treatment they need.
However, patients need to know financing options exist before sitting in the chair. That means making financing visible throughout your patient journey—as you attract patients using your website, manage patient communication via email and text messages, and once they arrive at your office. When you generate awareness about your financing options, patients experience less financial stress, and you’ll see higher case acceptance, fewer cancellations and no-shows, and ultimately more production.
Course Learning Objectives:
- How to integrate financing into each stage of the patient journey
- What channels to leverage to maximize marketing success
- What successful financing marketing looks like with real-life examples
- How to modernize patient financing to enhance the patient experience