Shiekh Credit Card Drives Increased Spending and Repeat Visits

The Challenge

Shiekh Shoes, a premier retailer of footwear and apparel, sought to drive more store visits, increase transaction sizes, and build brand loyalty while maintaining exceptional customer service. With a young, diverse, tech-savvy customer base, a traditional retail card didn’t fit their needs.

The Solution

To address these challenges, Shiekh Shoes partnered with Sunbit to create a custom co-branded credit card program tailored to their unique needs. The Shiekh Credit Card, developed by Sunbit, features a simple digital application process, no fees whatsoever, and immediate digital issuance, ensuring accessibility for Shiekh shoppers both in-store and online.

The Result

With the help of Sunbit’s in-person employee training and marketing support, the Shiekh Credit Card was launched in stores less than 3 months from project kickoff and delivered significant immediate results:

• Increased Spending: Cardholders spend, on average, 2X more per transaction in Shiekh store compared to non-cardholders.
• Repeat Visits: Cardholders shop in Shiekh stores 65% more often than the average customer.
• Regular Usage: 75% of cardholders actively use their Shiekh Credit Card for expenses outside of Shiekh stores, extending Shiekh’s brand to customers’ wallets and building marketing insights everywhere they spend.