Co-branded Credit Card. My Melrose

My Melrose Sees More Visits and Higher AOV with the My Melrose Credit Card

The My Melrose Credit Card has significantly amplified brand awareness, increased visit frequency and AOV, and built loyalty across the customer base.

See It In Numbers

APR illustration
2X
Cardholders spend 2X more per transaction in My Melrose Stores ($60 vs. $33)
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100%
Cardholders shop in My Melrose stores 100% more often
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80%
80% of cardholders actively use their My Melrose Credit Card for everyday purchases
We are thrilled with the success of the My Melrose Credit Card. It has helped extend our loyalty program beyond our stores by rewarding customers for purchases made with their card everywhere. We see cardholders shop with us twice as often and spend twice as much per transaction compared to our average customer.  
Jeffrey Scott Gomez
President and Chief Operating Officer, United Fashions of Texas (My Melrose)

The Challenge

My Melrose operates more than 90 family fashion stores throughout the Southwestern United States, providing trendy options for apparel, shoes, home goods, and electronics at affordable prices. With an existing base of loyal customers, My Melrose sought to deepen their brand affinity and enable their customers to expand their purchasing power, allowing them to shop more frequently and to fill their carts with everything they need each visit.  

The Solution

To address these challenges, My Melrose worked with Sunbit to build the My Melrose Credit Card. This custom-built card is tailored specifically to the My Melrose shopper, with a simple online application process, immediate digital issuance, and no fees whatsoever. Importantly, the My Melrose Credit Card is a Visa card that can be used anywhere Visa is accepted, allowing shoppers to keep their card top-of-wallet for all their everyday purchases. They also earn My Melrose M-Style Rewards points everywhere they spend.

The Results

Over the course of just a few months, the My Melrose Credit Card was developed and launched in stores. Thanks to hands-on training with store employees, in-person activation with corporate staff, and marketing support for shopper signage, the program was quickly adopted and drove impact to the bottom line:

  • Regular top-of-wallet usage: 80% of cardholders actively use their My Melrose Credit Card for purchases outside of My Melrose stores
  • Increased in-store spending: Cardholders spend, on average, 2X more per transaction in My Melrose Stores compared to non-cardholders
  • More frequent store visits: Cardholders shop in My Melrose stores 100% more often than the average customer.

The My Melrose Credit Card has significantly amplified brand awareness, increased visit frequency and AOV, and built loyalty across the customer base.

 

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