Automotive. Kia Motors America

Kia Motors America Deploys Successful 0% Interest Program Through Sunbit During CV19

During the toughest months of CV19, Kia Motors America provided access to a 0% interest for 3 months financing option for parts and service across more than 400 Kia dealers.

Success Metrics

More than 100 new dealers signed up with Sunbit during the program (April-June 2020). Now more than 50% of Kia dealers offer Sunbit technology.
Every approved Kia customer in participating dealerships had the option to split their repair into 3 monthly payments with no interest. On average, more than 32% of Kia customers selected the interest-free option, keeping customers in the dealership.
Through CV19, Kia experienced a minor decline in overall revenue with Sunbit and was the first OEM to bounce back to a normal level of performance with Sunbit.
“Sunbit was an extremely valuable partner during this unique time by providing Kia customers the ability to split their payments over time, with 0% interest for 3 months. The program was hugely successful in saving revenue for service and parts while increasing customer loyalty. Kia Motors America, our dealer network and our customers are stronger than ever and poised for the future!“
Brian Sciumbato
National Manager, Service & Parts Marketing, Kia Motors America

“The team at Kia Motors recognized an opportunity with Sunbit to offer all of their customers access to financing during an unprecedented time. Not only were they successful in helping customers stay safe and get their cars fixed in a time of need, but they added more than 100 new dealers to the program and ultimately kept customers on Kia service drives with fewer declines on repair recommendations.”

-Chad Beasley, Head of OEM, Sunbit

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