Automotive. Rock Honda

During CV-19, Sunbit Helps A Dealership Service Center Generate An Extra $124K In Revenue.

Despite an economic downturn, Sunbit’s financing technology increased parts and service sales for this California auto dealership.

See It In Numbers

Total Monthly Revenue Generated
Avg. Purchase Amount
No. of Sunbit Transactions

Rock Honda, a 30-year-old, family-run business in Fontana, CA, needed to serve its customers and keep them safely on the road during the Coronavirus outbreak. This community-minded dealership used Sunbit’s easy finance tool to help customers get the repairs they needed and spread their payments over time. This helped Rock Honda to retain customers and earn revenue during an unprecedented event.

With Sunbit technology in place, the dealership generated an additional $123,658 in revenue during March and April during COVID-19.

"During COVID-19 in March and April we generated an extra $124K in revenue with Sunbit. While many dealerships are struggling to sell services and parts, Sunbit technology continues to be a critical sales tool for my team, and a source of relief for our customers."
Ruben Serna
Parts & Service Director at Rock Honda

An Easy Sales Tool

Instead of customer’s feeling stressed about how to pay for unexpected repairs, they know they can access financing options with Sunbit technology.

Sunbit’s onsite coaching showed Rock Honda’s service advisors how to make our easy-to-implement payment tool a part of their strategy. They offer Sunbit technology as an amenity to every customer that walks into the door. Using this approach, one of their top service advisors generated an additional $40,000 between March and April with Sunbit.

A Solution That Makes Everyone Happy

Thanks to its partnership with Sunbit, Rock Honda offered new avenues of opportunity to its customers. As their financial data shows, 75% of Sunbit purchases were sales that would have otherwise walked out the door. As Rock Honda discovered, it’s easy to put Sunbit technology to work to help customers stay within their budget and get the repairs they need to drive away safely.

When customers are happy, so are we. Here are the numbers that improved Rock Honda’s business growth (and correlate to customer satisfaction within the automotive industry):

Approval Rate: 92.8%

Conversion Rate: 77.3%

Customer Pay (CP) Sales/month: $61,829

Avg. CP $/Repair Order (RO): $612

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