Chris Jones | Auto Service Associate & Sunbit Certified

Running a successful dental practice today means balancing clinical excellence with strong business operations, especially as rising costs, staff shortages, and shifting patient expectations make growth more complex. This guide outlines 12 actionable strategies to build a patient-first, resilient, and profitable practice—from creating a welcoming environment and using modern scheduling tools to offering flexible payment options and investing in integrated technology. It also covers essentials like staff development, data security, marketing, and financial management. With a focus on long-term sustainability, the guide encourages continuous improvement and highlights how partnering with platforms like Sunbit can boost patient access and support steady practice growth.

Finding the right dental assistant is crucial for running a smooth and efficient dental practice. Dental assistants support a wide range of tasks, including patient preparation, managing dental instruments, assisting dentists during procedures, and handling scheduling. With varying certifications and skills, it’s essential to clearly define the role and responsibilities in your job description. We’ll help you craft a precise dental assistant job description that attracts qualified candidates and meets your practice’s unique needs.

To succeed in today's market, dental practices must implement a strong digital marketing strategy to attract and retain patients. This requires more than just quality care; it involves creating a patient-focused website, mastering local search engine optimization (SEO), and leveraging targeted pay-per-click and social media advertising. By consistently engaging patients through email marketing and actively managing online reviews, a practice can build a trustworthy reputation, stand out from competitors, and ensure sustainable growth.