Sunbit Co-Hosts Webinar with Review of Optometric Business
The Battle for Optical Sales is On: Local Eye Care Professionals vs. E-Commerce
By 2023, e-commerce is forecasted to account for 21% of optical sales.* If you own or work in an optical practice, this means the Warby Parkers of the world are taking a larger piece of the pie (aka filling your prescriptions).
It’s time for traditional optometry practices to take action, protect their ground and grow their businesses.
COVID-19 stay-at-home policies have pushed more people to adopt e-commerce faster than expected. Now that consumers are slowly returning to physical stores, they’re expecting the same experiences they get online.
From working closely with successful optical practices, we’ve seen that there are two things independents can do to win this battle and generate more business.
Don’t miss this webinar to learn:
- What you can take from e-commerce trends to modernize your in-store patient experience and improve your capture rates.
- How to lean into the competitive advantage of old-fashioned human-to-human relationships.
The webinar features Lisa Rollins, Co-Owner of Optical Matters in Colorado, Dr. Benjamin Thayil, Owner & Optometrist at Lifetime Vision and Eye Care and Dr. Garry Collins, Owner & Optometrist at The Collins Eye Center.