Automotive. Advantage BMW Midtown

Highline Parts & Service Center Sees Monthly Financing Revenue Increase 167% With Sunbit’s 3-Month 0% APR Offer.

Challenged to generate more revenue, this Highline parts and service center experienced exponential growth and improved customer satisfaction with Sunbit technology.

See It In Numbers

$61,284
Total Revenue Generated
$1,094
Avg. Purchase Amount
56
No. of Sunbit Transactions

With low monthly revenue and many service declines, Advantage BMW was looking for a solution to help with its growth. Cue in Sunbit, who helped the company eliminate service declines by providing customers access to more financing and payment options. Since partnering with Sunbit, Advantage BMW has improved its customer satisfaction levels and revenue numbers significantly.

In the first 3 months after launching the ‘3-month 0% APR offer’ with Sunbit, Advantage BMW’s average monthly financing revenue increased 167% over the 3 months prior to implementing the offer.

“My guests love the option to split their payments over time. Especially when it’s interest-free. After implementing the ‘3 month 0% APR’ option we almost tripled our revenue with Sunbit from $7,000 a month to more than $20,000 a month simply by introducing this upgrade!”
Eric Sanchez
Fixed Ops Director at Advantage BMW Midtown

Offering Sunbit Technology as an Amenity

A common misconception is that Highline vehicle owners won’t consider financing for their auto repairs. Advantage BMW Midtown proved this thinking not to be the reality. Not only did they find that customers wanted the option to split payments over time, but the business earned significantly more by providing the option to do so.

A critical element to the program’s success: positioning Sunbit technology as an amenity. Because the process of checking out on a Sunbit tablet is simple and more than 90% of their customers are approved, Service Advisors can confidently offer Sunbit technology as a stress-free way to access financing. They also see that customers are impressed with the 30-second digital application and no hard credit check.

0% APR for 3 Months Program Led to Success

Advantage BMW leveraged the ‘0% APR for 3 months for all qualified customers*’ offer to help drive service orders. Customers appreciated the opportunity to split the unexpected costs of auto repairs over three months with no interest, in addition to the 6 and 12-month options with interest. By reducing the amount that people had to pay upfront without incurring interest with the 3-month payment plan option, Advantage greatly reduced service objections.

Since launching with Sunbit in January 2019, nearly 92% of customers who applied for financing were approved, resulting in more satisfied customers. Advantage BMW continues to see month-over-month revenue growth by offering Sunbit technology.

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