Dr. Michael Riccobene Earns $7 Million in Additional Production with Sunbit

Dr. Michael Riccobene, CEO, Riccobene Associates Family Dentistry

“In the last year and a half, we have seen 4,700 patients just from Sunbit alone that have accepted treatment. That’s $7 million in revenue. And of those 4,700 patients, 3,000 of them were sub-prime patients.

I mean, I’m very passionate about hardworking people that are on a budget, that, are almost ignored because we have, you know, Medicaid, we have people that have no money at all, and there’s a way to serve them. People who have a lot of money, have all the options, go wherever they want. But then you have the subset of the population that’s hardworking, you know, that’s on a budget, that has kids, has a lot of pressures, like who’s caring for them? So I feel like in this case, the 3,000 that were sub-prime are patients that would’ve never gotten care had we not had an option like this.

And again, as an organization, we’re always trying to get sophisticated on how we can create more revenue and do these different things. And really, all we need to do is make it affordable for people. And I mean, that’s 5% of our overall revenue just from giving financing, to sub-prime people. It’s a no-brainer as a business, but then as a human being, it’s what we got into the profession to do.”

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